Logo Applications and Registrations

Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your most effective business asset. There is a very common misconception that registering a company, purchasing the website names and registering for tax purposes provides you with the legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future methods.

Questions often arise on whether to register a trademark. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights unit the company trademark for your specific goods and services, both in the offline and online environments; affording the business the option to stop others from together with your brand and potentially damaging the reputation of the business.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of your business’ offerings provides the legal specifics of a security program. It is important that the range of products and/or services that corporation produces is correctly classified into one of the 45 separate categories available.

It is important to highlight that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that is already trading, or is proposing to trade, in Australia you should protect the emblem and business conception australia wide too. Having rights towards brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be typed.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once a questionnaire is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the most of trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval staying the exclusive user with the specified Trademark Reply Filing Online India for all the different goods and services went for under the application.